Marshmallow Challenge Results


So the results are in!!! As I hinted towards in a previous post, the kids did better than the insurance professionals. At the LIMRA conference in New Orleans, we had about twenty teams. Of twenty, only five had a standing tower (25% completion ratio). Compare that to a third grade class where 75% of the teams got their tower up. Also, the winning team’s tower was only two inches taller than the kid’s winner.

My design thinking talk got great reviews. It was very cool to push the group of almost 100 to tap into their latent creativity.

If you are interested in listening to my talk, I have it on brainshark.

I would love to hear from some of my readers, so please don’t hesitate to provide feedback.


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