DTBC Day 2: Just beyond crazy is fabulous

Day 2 is extremely fun at the d.school (actually all the days are fun!) because we spend a lot of day 2 ideating and prototyping.

We have this phrase we like to use, “just beyond crazy is fabulous.” Today was so much fun because we pushed our team to this place. We came up with solutions that were completely beyond the realm of what is possible and legal and then we took it a step further and continued to build off of those ideas.

I love the moment in an ideation session where everyone in the group is almost crying they are laughing so hard. The gold is in those ideas because they tend to invite such rich user feedback. And since design thinking is always about getting back to user empathy, wild ideas are really just a means get higher quality empathy.

Tomorrow (Day 3) will be our last day, and I am sad to see it pass so quickly. My time here has been a blast and I’ve learned a tremendous amount from all of the wonderful coaches and participants. I now feel more comfortable with pushing pass crazy to fabulous design and solutions – and that is awesome.

Looking forward to sharing more…

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