My writing is suffering this year. I started 2014 with the goal to become a better writer, but for that to be realized one has to WRITE more. That’s the key!
My blog is an outlet for my writing. It’s where I can share a great book or article I have read. Or even a half baked thought. But lately, it’s been gathering dust.
So I am dusting off the shelf and sharing one area where I have outpaced a goal I set – reading. My goal: to read 24 books in 2014, and over the last 3 months, I have read 11 – 83% ahead of goal!
Below is what I’ve read (listed in the order read) and some of the key takeaways for me:
This is a collection of essays from highly effective people. I picked up a few tips and it was a quick and easy read. One tip I really like is keeping a notebook by your nightstand. Instead of first reaching for your phone, reach for the notebook and write anything. It can be a dream, an idea you had…the important key is to write.
One of my favorites so far. Scott Adams shares many of his life failures and shows us how to get the most from a failure. He’s also super process oriented, which surprised me. We often confuse outcome and process. Was failure the result of an unfortunate outcome from a solid process, or a flawed process? Conversely, was your success a lucky outcome from a terrible process? The difference is important. I sent out a chapter of this book to my entire team as required reading.
In a similar vein as Scott Adams, James is no stranger to failure – making millions of dollars and then losing all his wealth a couple of times over. He discusses a daily system that he follows to help keep him creative. The book has a self-help feel to it, but it is worth the read.
Tony Hsieh is the CEO of Zappos and was an early investor in the company. He writes about Zappos’ values and what makes the company unique – purpose comes first. There are many great stories in this book, but only company policy that is fabulous – Zappos offers new hires $2k to quit after a few weeks on the job. The company figures that if you are there just for the money, you’ll take the offer. They want employees that are aligned with the company’s purpose.
This book could also be titled “How to Talk So Humans Will Listen…” The authors teach that empathy is an important skill to have to connect with children. Think about how often you tell your kids, “how could you feel tired?” or “how could you be hungry?” In some sense, when we make these statements we are teaching our kids to deny their feelings. A better approach is empathy – to try and understand what your child is feeling.
I am using this book to lead a group at our church on the topic of work and faith. Scriptures depict God as a gardener and Jesus as a carpenter, yet many of us feel like manual work is demeaning. Keller shows us how every good endeavor is service to God. He also encourages us to find work that is in line with our unique gifts and personality, rather than work that will maximize our income.
For anyone connected to product development or for those running a business, this is a must read. Maney gives us an excellent framework (high vs low fidelity, high vs low convenience) to evaluate product positioning. There are many examples of products finding their way into the “fidelity belly” (not really loved or convenient). The most successful products are either loved or needed – it is a mirage to think that your product can be both.
Ben Horowitz is one of the founders of the world class venture capital firm, Andreesen Horowitz. He shares with us wisdom he has accumulated over his years as the CEO of several technology based startups. I was most surprised by how process oriented is he was. A couple of examples – first, he didn’t feel like his product managers were meeting his expectations. Realizing he hadn’t properly trained them, he wrote a fabulous product management guide, Good Product Manager, Bad Product Manager. Second story, Horowitz is a big believer in the 1-on-1 meeting between manager and employee. He had some employees that were not consistently having 1-on-1s or others that were not doing a good job. Again, he created training materials to help facilitate these meetings. If you to know how the 1-on-1 should be done, read this.
“People don’t buy what you do, they buy why you do it.” This is the definitive quote from the best book I have read so far this year. Most people focus on what they do or even how they do it, with giving little thought to the WHY. Starting with WHY gives clarity to all actions. This has great application for individuals, but also for companies. If you only read one book off this list, please start with why.
While in between books, I decided to re-read Christensen’s seminal work around innovation. In an established business, resources are focused on executing the existing business model. Focus is on optimization rather than discover of new opportunities. Christensen’s solution is to have groups focused on new opportunities separated from the established enterprise. Everyone in business should read this.
Nudge dives deeply into the field of choice architecture. If you are designing the layout of a form (for example), what should the default be? How many choices should there be? In the school lunchroom, should the veggies or dessert come first? Anyone involved in design, (at work, at home or anywhere else), should read this book.