Knowing your customers’ stories

I recently watched the short video above from Jack Dorsey, the co-founder of Twitter and Square. It reminded me of a powerful point.

Your customers always think about benefit from their perspective.

On the other hand, I tend to think about the benefits of my products or service from my perspective.

This is one reason entrepreneurs are sometimes disappointed that their new product doesn’t take off like they would have hoped. They have failed to fully and deeply understand how the product fits into the life of the end user.

So how do you get that perspective? You need to spend a lot of time talking with your customers. You need to understand their hopes and fears. What causes them pleasure? What causes them pain? After you go deep, you can begin to constructive a customer narrative and write the story from their perspective.

Where and how does your product fit in? What problem does it solve?

This approach leads you to the true benefit of your product – solving a need that the customer really has. Take the time to explore the lives of your customers. They will show their appreciation by buying what you are selling.


Tap, tap…

Tap, Tap…Is this thing on?

I was doing research on habits and I gained inspiration to start writing daily. Before you unsubscribe, I don’t think I’ll be posting daily, just writing daily.

James Clear runs a fantastic website on habits and behavior change. I came across a post of his regarding the Seinfeld principle, named after the comedian Jerry Seinfeld.

The basic idea is that Seinfeld practices his comedy every day by writing jokes. He keeps an enormous calendar on his wall and marks a red “X” for every day that he writes jokes. Quality doesn’t matter, it’s simply the act of writing the jokes that is important.

After a short time, Seinfeld strings together 7 or 8 days in a row and there’s momentum to keep going. He’s now motivated to see how long can he keep the chain going. There’s lots of science behind this habit change method and there are many helpful apps to get you started. One of my favorite,, is below.

I’ll be doing more writing on habit creation and behavior. There are lots of exciting things happening in this area. For now, I’m over my goal of 100 words a day, so more to come…