Over the past few months, I’ve learned more and more about behavior. What drives us to do the things we do? How do I get someone to take a certain action?
The field of behavior design is growing. Leading companies are applying science to almost every design feature. LinkedIn is a great example – they perform all manner of tricks to get the users to provide more information.
Here’s one example: you get an email that shows who has viewed your profile -> you click to see the full list -> LinkedIn shows you where you rank among your connections -> LinkedIn offers tips to have you increase your profile views -> most of these tips involve adding more information to your profile -> LinkedIn is able to make money off of this information by selling premium services to recruiting and other professionals.
Behavior happens when three things come together: motivation, ability and a prompt. LinkedIn’s email serves as the prompt. The site makes it extremely easy to add information and LinkedIn motivates you by playing to our desire to be noticed.
So what am I doing with my understanding of behavior design? I’m moving a lot of my activities offline. One change is in how I read. I’m starting to read real books! (I’m also changing more of what I read, but that’s for another post). I used to think that my kindle app was provided for huge efficiency gains. I could read on any device. I could copy/paste text to a word doc with notes. I could listen to the audio version while driving.
These are all valid points. The connectivity of smart devices allowed me to do all these things. BUT, it also allowed for distractions that would take my attention away from reading. In addition, have you ever tried to highlight a passage and make notes on an e-book? Sure – there are features that allow for this behavior, but I find it much easier to do this with a real book.
If you’re interested in getting more out of your reading, I’d recommend you check out some of Ryan Holiday’s methods. He’s written a great blog post titled THE NOTECARD SYSTEM: THE KEY FOR REMEMBERING, ORGANIZING AND USING EVERYTHING YOU READ.
You are free to choose what devices you use, but know this – Facebook, LinkedIn, Twitter, etc all employ some of the smartest people on the planet who are working tirelessly to keep you using their products. If you want less distractions, you should consider moving more of your work offline.