November is National Blog Post Month (NaBloPoMo). This post is part of my post-a-day challenge. I have picked a theme for the challenge: song titles. These songs have been featured on live albums from KEXP (an awesome alternative radio station in Seattle), so at a minimum you will hear some great music.
The most important element of creating change is making the change easier for the person or groups that have to make the switch. You create a situation in which someone literally can’t say no.
When I thinking of “can’t say no,” I imagine a sleazy used car salesman. “I’ve got a deal you can’t turn down.” But of course you can turn it down. There are a thousand different places you can buy a used car from and you may have serious concerns about the reputation of the salesperson and what implies about the condition of the car.
What I love about the framework laid out in Switch is that we learn how to make changes easier and this more likely to take root. I’m so excited about this book I am teaching a lunch and learn at work – taking co-workers through the framework and then leading an exercise where we use the framework to create change in the participants lives. I’ll share as much of that as I can.
For today’s post, I wanted to simply provide the framework. Hopefully this get’s you interested in creating changes and learning more about Switch.
The metaphor used throughout the book is one of someone riding an elephant. The rider is the rational side of all of us. The elephant is the emotional side. The rider is calculating and prone to worry. The elephant is emotional and can overpower the rider.
- Direct the rider by:
- Finding bright spots (small wins or successes)
- Scripting critical moves (give details regarding how the change happens – specific behaviors)
- Point to the destination (why is it worth changing?)
- Motivate the elephant by:
- Find the feeling (help people connect emotionally with the change)
- Shrink the change (make the change seem smaller)
- Grow your people (give others a mindset of growth – changes are possible)
- Shape the path by:
- Tweak the environment (it’s difficult to quit smoking inside of a camel advertisement)
- Build habits
- Rally the heard (have people see that others are changing – “85% of guest re-use their towels”)
I hope you find this outline useful and enjoy the book as much as I have.