DTBC Day 2: Just beyond crazy is fabulous

Day 2 is extremely fun at the d.school (actually all the days are fun!) because we spend a lot of day 2 ideating and prototyping.

We have this phrase we like to use, “just beyond crazy is fabulous.” Today was so much fun because we pushed our team to this place. We came up with solutions that were completely beyond the realm of what is possible and legal and then we took it a step further and continued to build off of those ideas.

I love the moment in an ideation session where everyone in the group is almost crying they are laughing so hard. The gold is in those ideas because they tend to invite such rich user feedback. And since design thinking is always about getting back to user empathy, wild ideas are really just a means get higher quality empathy.

Tomorrow (Day 3) will be our last day, and I am sad to see it pass so quickly. My time here has been a blast and I’ve learned a tremendous amount from all of the wonderful coaches and participants. I now feel more comfortable with pushing pass crazy to fabulous design and solutions – and that is awesome.

Looking forward to sharing more…


DTBC Day 1: Find the wonderful

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The picture above comes from our time at SFO today. We are working on a design project for JetBlue as a part of Stanford’s Design Thinking Boot Camp (DTBC).

I was fascinated by observing the mother and kid in the picture. To set the context for you, this was shot in the international terminal this afternoon. Almost everyone’s flight was delayed due to runway closurers as a result of the crash on Saturday.

So what is this family doing? They are playing a game by jumping from one line to the next.   His mom has turned the delay into an opportunity to have fun.

This scene makes me think of how air travel is still full of wonder to children and first time flyers. They aren’t angry about delays. They aren’t frustrated by the security line. Their mind is still blown by the fact that a piece of metal is going to take them 6 miles above the ground and thousand of miles away from where they are now.

The wonderfulness of it all changes their perspective and improves the experience.

So as I walked through the airport interviewing strangers for the 2nd time (the first time was last September when I was a participant in DTBC) I had to remind myself to see the wonderfulness of the program and the experience the participants are having.

What’s an experience/project/circumstance you are in now that might seem mundane, but there is actually something wonderful? Can you look at your circumstances as a child would and find the wonderful? I promise it will radically change your prospective.